Building a sustainable future
Focusing on efficiency & performance
Al Asaad Group (AG) is recognized as one of Sudan’s most prominent and pioneering business groups, playing a transformative role in the country’s commercial and industrial development.
With roots dating back to the 1930s, AG has built a strong reputation grounded in heritage, entrepreneurial spirit, and multi-generational leadership.
Driven by a bold and clear vision, AG aims to becoming the most competitive, productive, and sustainable organization in the region.
We build quality products – We Are fully committed to international manufacturing standards ISO 9001.
Years of Manufacturing Experience & Counting
Core Values
At Al Asaad Group, our values define who we are and how we operate. They shape our strategy, culture, and relationships
Health & Safety
Providing a safe and secure environment for all stakeholders
Commitment
Delivering on our promises with consistency
Accountability
Taking ownership of our actions and results
Integrity
Conducting business with honesty, transparency and fairness
Efficiency
Driving productivity and operational excellence
Respect
Treating everyone with dignity and professionalism
Ethical Conduct
Upholding high moral and ethical standards
Fiscal Responsibility
Managing resources with discipline for sustainable growth
Excellence
Striving to exceed expectations in everything we do
CHAIRMAN’S MESSAGE
Dear Valued Stakeholders,
It is with great pride and a deep sense of responsibility that i address you as Chairman of Al Asaad Group. As a diversified industrial group with a strong legacy in manufacturing and enterprise management, we have always believed in the power of innovation, resilience, and sustainable growth.
Our Commitment
To Our People: We invest in talent, safety, and empowerment, ensuring that our workforce remains the backbone of our success.
To Our Partners: We uphold integrity, reliability, and long-term value in every collaboration.
The global industrial landscape is evolving rapidly, and so are we. Through strategic investments, technological adoption, and operational excellence, we are positioning our subsidiaries to lead in efficiency, quality, and sustainability.
As we expand our footprint we remain guided by our core principle: to build not just products, but lasting prosperity.
I extend my deepest gratitude to our teams, shareholders, and partners for their trust. Together, we will continue to forge ahead—stronger, smarter, and sustainably with determination.
Mr. Edward Assad Ayoub
CHAIRMAN
2k+
employees
9
Factories
7.2MT
products Yearly
4.8M
Items In Stock
LOOKING AHEAD
Al Asaad Group remains committed to:
Accelerating industrial transformation in Sudan
Fostering sustainable economic developmen
Driving innovation and empowering local expertise
Upholding its legacy while embracing the future
AL ASAAD GROUP
With over nine decades of proven excellence, Al Asaad Group is not just building industries—it’s building a nation .
