our approach aimed at maximizing productivity & efficiency.

EDWARD ASAAD AYOUB

CHAIRMAN

ALASAAD STEEL FACTORY

Alassad Factory, a subsidiary of Alassad Group, was founded in 2004 with a clear mission: to become a leading force in Sudan’s steel industry. Specializing in the production of steel bars and angles in various sizes, the factory was commissioned in 2006 with an annual production capacity of 250,000 tons.
By 2008, Alassad had firmly established itself in the local market, quickly capturing a 60% market share. Today, thanks to continuous investment in technology and human capital, Alassad Factory is recognized as one of the largest and most advanced steel manufacturing facilities in Sudan and the wider region.
All machinery and production installations are sourced from Danieli, a global leader in automated steel manufacturing technology. Our factory operates with a workforce of over 500 professionals, including managers, engineers, technicians, and skilled workers, who collectively drive our success and innovation

We manufacture a wide variety of steel products tailored to meet the demands of construction and industrial sectors

  • To become the leading producer of steel products in Sudan and the region.
  • To develop innovative, high-performance steel solutions that exceed customer expectations.
  • To foster a culture of continuous improvement in every aspect of our operations.

  • To deliver high-quality steel products while upholding the highest standards of business ethics, transparency, and responsibility.
  • To create a safe, dynamic, and rewarding work environment where our people are empowered to thrive and grow professionally.

We manufacture a wide variety of steel products tailored to meet the demands of construction and industrial sectors:

  • Deformed Bars
  • Angle Bars
  • Flat Bars
  • Round Bars
  • Square Bars

All products are crafted with precision, using advanced technologies and rigorous quality control to ensure durability, strength, and compliance with both local and international standards

get a quote