Founded
Founded in El Obeid, Kordofan region by Mr. Ayoub Michael, focusing on textiles
Relocation
Relocation to Omdurman under Mr. Assad Ayoub Michael; continued textile operations
Expansion
Expansion into international trade, importing textiles from Japan, South Korea, and Taiwan
Growth
Strategic growth under Mr. Edward Assad Ayoub, the current Chairman, with a major pivot to construction materials
Building a sustainable future
Focusing on efficiency & performance
Al Asaad Group (AG) is recognized as one of Sudan’s most prominent and pioneering business groups, playing a transformative role in the country’s commercial and industrial development.
With roots dating back to the 1930s, AG has built a strong reputation grounded in heritage, entrepreneurial spirit, and multi-generational leadership.
Driven by a bold and clear vision, AG aims to becoming the most competitive, productive, and sustainable organization in the region.
We build quality products – We Are fully committed to international manufacturing standards ISO 9001.
Years of Manufacturing Experience & Counting
Al Asaad Group began its industrial journey in 1998 and has since established a diversified portfolio of manufacturing and service companies.
Industrial Expansion Timeline
Through these ventures, AG has positioned itself as a national leader across key industrial sectors, combining innovation, vertical integration, and operational excellence.
Al Asaad Group projects
streamlined manufacturing
Crafting the high quality products you can trust, Serving you better since 1998!
